We all recognize the power and popularity of video on the internet these days, yet not all businesses are leveraging this avenue to direct traffic to their websites and connect with their audience at a greater level. Here are 4 reasons why you should be using video to generate web traffic and new business leads.
1. Quick and simple - With many computers featuring built-in cameras, shooting and uploading video can be easier than typing and editing articles.
2. Cost effective part of your overall strategy – If your computer is not already equipped with a video camera, inexpensive video recorders such as the Flip video camera are inexpensive and efficient ways to capture video, and simple editing tasks can be accomplished on virtually any PC or Mac.
3. Video sites attract tons of traffic. Video-oriented sites tend to attract a significant amount of traffic. For example, YouTube’s traffic is ranked #3 in the U.S. and #4 worldwide.
4. Videos are 50 times more likely to get indexed by Google - While blog posts and articles are helpful in directing traffic towards your site, video can have a substantial impact on improving the visibility of your site.
For more information visit mckinleymediagroup.com, sterlingmckinley.com, or read Sterling McKinley’s column at The Examiner.
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Filed under: Business Advice, SEO (Search Engine Optimization), Video Marketing
